How do I increase organic traffic
We're often asked the question, how do I increase my web traffic organically?
The simple answer is, hire us for the SEO ( Search Engine Optimization ) of your website. We only use only white hat SEO methods to organically increase unique visitors to your website, visitors who are looking exactly for the service or product you have to offer. We can do that, customer service, on the other hand, well that's up to you to provide.
So lets dive in shall we?
We recommend first evaluating your website business and check where fine tuning is necessary. With that said, there are certain good practices to implement along with other necessary steps to not only leverage search engine web results, but also direct links to your site also known as ( Backlinks ). However there is a method to this madness and that's what we'll attempt to discuss here.
First you want to evaluate your site.
Is your website easy to navigate? Does it confuse or misguide the user on what your site has to offer? Is your content unique? Does your website offer valuable content? What product or service are you offering and have you done market research on keyword and description selections? Does your website have a sitemap? Have you tested the robots.txt file?
Lets first start off with, is your website easy to navigate?
Remember now a days, indexing robots for search engines are very smart. Search engines send out " Spiders " to crawl the web, these robots follow links within your site and look for specific links and terms to follow and index. They then follow links to other websites once a " web crawl " is conducted. So what does this all mean?
Once your website has been crawled and indexed, these search engines store that information in their database. Hence if you conduct a google search, google then takes those specific keywords and analysis's every website it has crawled for your exact keywords or similar to. It looks for header tags, meta data, descriptions, titles, images and links. It then creates a list with the highest probability relevance to your search at the top, while working its way down as well as give you suggestions on other possible searches which could meet your criteria for the information you are searching for.
However keep in mind, all of the above that we have discussed thus far, is rendered helpless, if your website is not easy to navigate, or your content is not unique. Search engines actually penalize for duplicate content, so be careful.
In the words of Bill Gates Founder and CEO of Microsoft, CONTENT IS KING, it will drive the internet into the future. Now lets dive into content shall we?
Lets clump these three together, shall we?
Does your website confuse or misguide the user on what your site has to offer? Is your content unique? Does your website offer valuable content?
Remember, direct, valuable, unique content will drive organic results. Bill Gates, remember? Besides who wants to read jibberish or click on nonsense? I certainly do not, nor will others, it's a waste of time, and search engines are nifty about their process. I love reading viral threads, however am definitely not a fan of the pop up vortex I seem to get myself into, while visiting some sites. Don't just ramble on, put together direct, well organized content for your reader. They'll not only thank you for it, but recommend it to their friends and peers. Remember, " BUILD VALUE " and " INTEGRITY " in what you have to offer. The search engines pick up on this, using their own algorithm and before you know it, yup, you're on your way up the list and will begin to see results.
It's very important to stay patient and consistent, crawls are conducted on their schedule, not yours. However many web master tools are available to you to ease this process along. We'll discuss this later in this article once we discuss some other key features.
What product or service are you offering and have you done market research on meta data or meta keywords and description selections?
But first, lets dive into a deeper understanding on specifically what these little critters are so you can get an overview on how meta data / meta keywords affect you and your website.
What is Meta data, Meta Tags or Meta Keywords?
They all mean the same thing! Meta data are keywords added on each web page, which increase visibility for that specific page within search engines using those exact same keywords or phrases as the focal point for when search engines crawl and index your site. Very important to know that meta data / keywords should not exceed 255 characters and should be separated by ( , ) commas. For example, if we're implementing meta data for a web site which offers SEO and Web design, how would we conduct the necessary research?
1. Put yourself in the searchers shoes
2. Do a competitor analysis
3. Aggregate a list of search keywords
4. Prioritize the list of meta keywords by relevance
5. Implement Meta data keywords in order
6. Target those keywords in your unique, valuable content using multiple variables and combinations of those keywords
Are there any tools to help with keyword selection?
Oh we thought you'd never ask! Yes there are great tools, google adwords tool is a great option. It will help you with different combinations, the number of searches for that specific keyword and the trends of keywords. Going back to Mr. Gates, CONTENT IS THE KEY! Unless you're working with funny cat pictures, then that's a different story.
In the world of the internet and generating organic web traffic, you've gotta view words as a commodity. And since in the real world some commodities are worth more than the other, some keywords are more common then others, so yes that means we have competition and differentiation in value. Data is driving the virtual world we live in today and that means, there's very little room for error, if you wish to stay ahead.
Also a key factor, just as we as people evolve so does language and it's tiny components, keywords. Google trend is another fantastic tool to use to see exactly where a specific keyword or phrase is going, are more people googling it?
Is the keyword or phrase on the rise? This tool is the answer to those questions.
Have you done your homework on your website description?
Lets begin with, what is a website description?
A website description is exactly that, a description of your website, what you're offering, what the page is about, when you search for anything in a search engine, that little brief description, is what we call the website description.
Website descriptions have very little to do with SEO, however search engines
have been known to index a few words here and there.
They are mostly there to tell the searcher, what your website or page is about.
Imagine for a moment, searching for dogs and finding a site on silverware, yeah
I wouldn't click on it either.
Website descriptions should be approximately 155 - 160 characters, don't make
them too long, it's not helping.
Should highlight the major keywords on your website. Remember from above on
meta tag keyword prioritization? This is where it comes in handy as well and I
cannot emphasize enough, consistency is key!
Does your website have a sitemap?
Lets begin with, what is a sitemap?
A sitemap is a file where you can list all the pages of your site, which in turn tells
search engines which pages to crawl as well as gives them a clearer understanding
of how your website is structured and organized.
There are multiple ways to create a sitemap as well as which scripting language to use for example you have the option to create one in HTML or XML, we recommend creating one in XML and code it to update the sitemap automatically on specific intervals, when new content is added. We'll dive deeper into sitemaps later, however the key take away is, most of the times a web crawler, will crawl your entire site, specifically if your site is small, however sitemaps do play an intricate role in optimization, specifically when it applies to indexing keywords, sitemap definitions and title tags.
Have you tested the robots.txt file?
What is a robots.txt file?
A robots.txt file is a file typically on your root folder, which instructs web crawlers to crawl your site. Here you can also instruct it on which pages not to crawl.
There are many tools available to test your robots.txt file, specifially from google webmasters tools or Bing webmasters tools.
Remember, this is your on off switch for crawls. Many technical professionals, can help you enhance this file for optimum crawl.
So here you have it, remember to outline a consistent organizational method to your SEO initiatives. Web crawlers will love you for it. Also I know you're probably wondering what happened to backlinks? We'll dive deeper into that on strategy and cross linking content in a later article.
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